DATA & BRAND STRATEGY Services

Insights to connect your brand to consumers.Digital Transform your business, reduces expenses, & bring more customers.

Data & strategic optimization.

Every plan we create for brands starts with research, data and insights. That’s how we understand – and predict – consumer behavior. That’s how we inform decisions for optimization across every single touchpoint. Because we work to engage your target audience with a holistic approach in order to make sure your brand hits every business goal on your list.It all begins with articulating the identity and personality of your brand, and pinpointing the best methods for engaging with consumers on every digital channel. Then we execute and measure the success of campaigns to improve ROI.

METHODOLOGY

Our process works.As a performance marketing agency, we are obsessed with data-driven results.
At every stage of our collaboration, we leverage our proprietary methodology to help your brand sell more of what you offer. We never stop looking for ways to do more for brands that want more.

RESEARCH TO REPORTING

Assess and optimize in every phase.Our full-service brand strategy work starts with getting to know your brand, goals, and target audience from end to end, so we can determine the types of customer experience, messaging, and conversion methods that best fit your business needs.

1. Research & Insights

We establish thoughtful strategies using a variety of tools for insights as well as conducting quantitative and qualitative research.

2. Customer Experience

We work to optimize each interaction a customer has with your brand based on knowledge from customer journey mapping, user empathy research, touchpoint mapping and other methods.

3. Brand Strategy

Our team builds out a brand articulation from brand pillars to brand promise, and a brand architecture to both correlate and differentiate brands within a company portfolio. We explore market white space to unlock innovation opportunities.

4. Brand Identity & Messaging

We workshop your brand to expertly formulate your messaging from value propositions to content language, and your visible elements such as your logo and colors – everything needed to distinguish your brand in the consumer eye.

5. Data Science & Analytics

We don’t make a decision for your brand that’s not rooted in data and focused on tangible goals. We pair that with tracking and analytics for optimization.

6. CRM Implementation

We bridge marketing and sales through CRM implementation that works with your brand’s existing processes and creates a pathway for success.

7. Advanced Attribution

We don’t assume the last marketing channel a consumer touches prior to purchase is the key to success. We place equal value across all marketing channels that are part of the customer journey.

8. Predictive Customer Modeling

We strengthen campaigns by determining the ideal marketing actions per each group of customers you’re targeting, based on anticipated results.

9. Conversion Rate Optimization

We optimize your website, ads and various channels based on analytics that help us understand how users are engaging with your brand and content.

10. Reporting & Data Visualization

Our strategists routinely track analytics across your brand’s channels to improve optimization plans, which we share through reporting and data visualization.
related NEWS & INSIGHTS

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