- Market Research
- Online Presence
- Digital Transformation
- Automation & Improvements
- Business Growth
- Competitive Advantage
- Revenue Increase
- Cost Saving
- Management Unifications
- Customer Retention
- Customer base Increase
How we deliver results?
Research & Insights:
We establish thoughtful strategies using a variety of tools for insights as well as conducting quantitative and qualitative research.
We work to optimize each interaction a customer has with your brand based on knowledge from customer journey mapping, user empathy research, touchpoint mapping and other methods.
Our team builds out a brand articulation from brand pillars to brand promise, and a brand architecture to both correlate and differentiate brands within a company portfolio. We explore market white space to unlock innovation opportunities.
Brand Identity & Messaging:
We workshop your brand to expertly formulate your messaging from value propositions to content language, and your visible elements such as your logo and colors – everything needed to distinguish your brand in the consumer eye.
Data Science & Analytics:
We don’t make a decision for your brand that’s not rooted in data and focused on tangible goals. We pair that with tracking and analytics for optimization.
We bridge marketing and sales through CRM implementation that works with your brand’s existing processes and creates a pathway for success.
We don’t assume the last marketing channel a consumer touches prior to purchase is the key to success. We place equal value across all marketing channels that are part of the customer journey.
Predictive Customer Modeling:
We strengthen campaigns by determining the ideal marketing actions per each group of customers you’re targeting, based on anticipated results.
Conversion Rate Optimization:
We optimize your website, ads and various channels based on analytics that help us understand how users are engaging with your brand and content.
Reporting & Data Visualization:
Our strategists routinely track analytics across your brand’s channels to improve optimization plans, which we share through reporting and data visualization.
They care about having a cohesive online strategy. They care about getting more brand awareness. They care about fixing holes in their customer acquisition. They care about converting customers on mobile devices. They care about having a steady revenue stream.
Can you do the technical aspects of the job?
Will this investment be a high risk?
Can you get the job done on time?
Will this give my business a better chance to succeed?
Can you get me the results I’m looking for?
What we as web professionals need to figure out what result our clients need, and only then worry about the technical aspects of how to get there.
Businesspeople care about making money, not whether your design will impress your web industry friends.
Bottom line, is your client’s problem going to go away if they hire you? Just like the accountant makes the auditor go away, the lawyer makes jail time go away, and the doctor makes health problems go away — your value lies in how consistently and efficiently you make business problems go away.
Web professionals, hear these words and internalize them. You are not being hired for your skill set. You are being hired as a problem solver.
Quit selling the mechanical aspects of your job, and start selling solutions.
1. Establish value
I’m not talking about the “do you want to make that a value meal?” kind of thing. I mean to focus on the value your products can bring to your customers.
Does your service help them save time? Will using your product reduce the risk of something that concerns them?
Don’t just list all the selling points of your stuff. Use your marketing messages to tell them about how they’ll benefit from buying from you.
2. Engage and then inform
When you pull your customers in with something that connects with them, they’ll be more open to hearing about your offers. I always say that people do business with PEOPLE that they know and trust. Building that relationship with them is the key to selling solutions.
Show them you know what you’re talking about with blog posts that teach them the basics. Establish your expertise with tips on YouTube videos or creating step-by-step image-based ebooks.
Think about a way to tell your company’s story through selling solutions. Keep asking yourself the question, “How can I help my customer?” until you find the answers where you connect with your customers on an emotional level.
Only then can your products and services turn from just trying to sell them your stuff into something they want and need. And most likely, will pay anything to get it.
Build a presence for your business online.
Reach your goals faster.
Attract an audience and build relationships online.
Take the work out of online lead generation.
Connect with your customers on their favourite platforms.
Get step-by-step guidance, industry insights and tools to track your progress, all in one place.
We Help You Launch Your idea Fast and Within Budget
We understand the pain points of this stage of your business: time constraints, tight budget, desire to get the most relevant solutions at optimal prices. We are here for you!
Our Productized Solutions for your startup are:
Business Strategy plan
Customers Awaereness & Engagemengt
Speed of Development
Get training, support and insights during our Season of Support.
Find Your Customers
You can show your ads to people who share characteristics, such as location, age, and gender.
Increase awareness of your brand, app, products, or business location.
Introduce customers to your brand
Announce new products or launches
Drive foot traffic to your local storefront
Help potential customers learn more about your brand, app, or products.
Generate new leads
Get to view your videos
Drive traffic to your website or app
Drive new app installs
Engagement & Messages
Automate product sales and drive desired website and app actions.
Increase sales using your product catalog
Drive specific actions on your website or app with Followeyes’s goal-based bidding