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November 1, 2020

ONTIME

The popular branded accessories retailer drove a 32X return on ad spend from its 2020 Eid campaign, which used the engaging collection and carousel formats for Social Media dynamic campaigns to promote tempting discounts to high-intent audiences.

- Challenges & Goals

Eid is traditionally a competitive time for retailers as families take the opportunity to buy celebratory gifts to mark the end of the festival. ONTIME wanted to make the most of this important shopping season and drive online sales in a cost-effective way.

  • - Digital Strategy

    ONTIME recognised that because of the coronavirus (COVID-19) pandemic, Eid would look different in 2020: instead of giving gifts face to face, many families would be celebrating and sending gifts online.

  • - Integrated Campaigns

    ONTIME is a leading accessories retailer with Gulf regional presence. It offers a wide selection of the latest branded watches and trends-led jewellery and accessories in more than 100 retail stores. It also offers an online store with an even wider variety of products, including ready-to-wear fashion and footwear.

  • Marketing

    So, ONTIME partnered with performance marketing frim FOLLOWEYES! to design and run an adapted Eid campaign that promoted high-value products appropriate for gifting and paired them with special discounts to drive online sales. The team took a data-led approach, first creating high-intent lookalike audiences based on store customers and website visitors. They also identified audiences based on interests such as fashion and accessories.

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Statistics

Results Achieved

Business Revenue incensement 0%
Traffics growth & conversions 0%
Customer Experiences & Satisfactions 0%
Business Expenses reduction 0%
0
Completed Tasks
0
Creative Ideas

Satisfaction

Client's Testimony

Seeking Branding awareness & increase revenue
We’re constantly striving, through our digital strategy, to enhance and optimise our campaign performance and revenue. A high return on ad spend was achieved through Facebook by leveraging offline attribution, building lookalike audiences and running collection ads via dynamic product feeds, which delivered sky-rocketing results that broke our online sales records.
Dalia Elnidany

Head of Marketing, Alyasra Fashion

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