Intercontinental Hotel Group
A luxury landmark set in the heart of a historical precinct, InterContinental® Singapore is the flagship hotel of InterContinental Hotels Group (IHG®) in Singapore, winner of the prestigious DestinAsian Readers’ Choice Awards 2017 and one of the top hotels in Singapore recognized by Condé Nast Traveler’s discerning Readers’ Choice Awards 2017.
Deeply rooted in the arts and cultural districts of Bugis and Bras Basah, the hotel is well-positioned in proximity to established historical enclaves including Arab Street and Kampong Glam.
- Challenges & Goals
With room bookings as its main ROI, Intercontinental Singapore needed an appealing hotel website that fully encompassed the brand and attracted customers to book their stay at Intercontinental Singapore. Furthermore, Intercontinental Singapore wanted to simplify the guest online booking process to only a few clicks. Followeyes used the Drupal framework to develop the hotel website. Inbound traffic was improved with powerful core SEO capabilities, which highly contributed to increasing room bookings. Furthermore, the booking process was simplified for more efficient customer experience. Ultimately, Followeyes was able to increase conversions, as well as improve the brand’s organizational and marketing capabilities.