Raising furniture brand awareness with social Media Campaigns. The global furniture brand raised ad recall by an impressive 21 points after developing mobile-first video for social media campaigns via Facebook dynamic ads and ads in the collection.
- Challenges & Goals
THEIR GOAL: Changing perceptions about sustainability IKEA Finland wanted to highlight the sustainability aspect of its product lines and bolster people’s perceptions of it as a sustainable brand. It also wanted to measure the long-term brand impact of its sustainability-focused campaign.