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April 23, 2019

Calvin Klein Retail

CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

- Challenges & Goals

Calvin Klein selected Followeyes to develop a vision for the Store of the Future and implement this vision through a series of digital and innovative luxury shopping experiences throughout their Asia-wide store rollout.

  • - Digital Strategy

    Calvin Klein sought to transform the way its customers shopped online and in-store by leveraging technology to provide a more personalized and consistent shopping experience across multiple channels. By elevating the customer shopping experience, Calvin Klein aimed to increase sales, improve customer engagement and strengthen its position as a leading fashion retail brand.

  • - Customer Experience

    Followeyes improved Calvin Klein’s overall retail experience in Asia from an operational, marketing and customer experience standpoint. We developed a unified commerce platform to consolidate platforms, inventory, warehouses and more. Furthermore, Followeyes heightened the customer’s experience with Calvin Klein across multiple channels, allowing customers to seamlessly shop and interact with the brand, both offline and online.

  • - Integrated Campaigns

    Calvin Klein Inc. is an American fashion house established in 1968. It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. The company has a substantial market share in retail and commercial lines as well as haute couture garments.

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Statistics

Results Achieved

Business Revenue incensement 0%
Traffics growth & conversions 0%
Customer Experiences & Satisfactions 0%
Business Expenses reduction 0%
0
Completed Tasks
0
Creative Ideas

Satisfaction

Client's Testimony

Seeking Branding engagement & increase revenue
By elevating the customer shopping experience, Calvin Klein aimed to increase sales, improve customer engagement and strengthen its position as a leading fashion retail brand."
Steven B.

Shiffman, CEO

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