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Category: TECHNOLOGYExpert TECHNOLOGY to navigate an ever-changing digital world.

5 Digital Tools to Help Your Company Survive & Thrive in 2020

What’s left to say about 2020 that hasn’t already been tweeted?
Global pandemic. Never-ending quarantine. Murder hornets. The world certainly looks quite a bit different today than it did this time last year. Doubly different for businesses and their marketing approaches.

The Benefits of Using Customer Management Software

New companies come up each day, and running a successful business can be challenging, especially. What’s more? The need for efficient services makes it critical for all enterprises to employ varied strategies. The first step would be to acquire the right tools. And an excellent example is customer management software. It enables business owners to handle multiple clients and still monitor all customer activities.

Why Every Business Needs An ADA Compliant & Accessible Website

Just as brick and mortar stores must adhere to specific ADA guidelines and regulations, so too must any brand with an online presence.
Referred to as digital accessibility, designing a website while taking into consideration individuals with visual, hearing, and physical impairments, as well as cognitively challenged people like the elderly, is not only just the right thing to do, but it’s also a legal responsibility.

Tracking The Right Social Media Metrics

Think back to the advent of social media, particularly when it became intrinsically linked to your personality and how you were portrayed by others. It’s harder than you may think.

The Devil is in the (Web Design) Details: Why Typeface Matters

Words are powerful, no doubt. But what about the vocal range of words, the typography? Think Google or Netflix, there’s an intonation in their wordmarks that deeply registers with people. You could replace the brand name with the typeface used and nothing would seem amiss.