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Category: Digital MarketingExpert Digital Marketing to navigate an ever-changing digital world.

How Your Business Can Use Informational Content to Sell Your Products

Selling products is an exercise in subtlety.

You can’t shout a person into making a purchase, nor can you scare them or trick them. More often than not, a successful sale is the result of the subtle use of informational content. Pieces of content that have been designed to offer an answer to a specifically searched question or query that just so happens to promote a product as the perfect solution to a problem.

Tracking The Right Social Media Metrics

Think back to the advent of social media, particularly when it became intrinsically linked to your personality and how you were portrayed by others. It’s harder than you may think.