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Author: Follow eyesExpert Follow eyes to navigate an ever-changing digital world.

How Your Business Can Use Informational Content to Sell Your Products

Selling products is an exercise in subtlety.

You can’t shout a person into making a purchase, nor can you scare them or trick them. More often than not, a successful sale is the result of the subtle use of informational content. Pieces of content that have been designed to offer an answer to a specifically searched question or query that just so happens to promote a product as the perfect solution to a problem.

5 Digital Tools to Help Your Company Survive & Thrive in 2020

What’s left to say about 2020 that hasn’t already been tweeted?
Global pandemic. Never-ending quarantine. Murder hornets. The world certainly looks quite a bit different today than it did this time last year. Doubly different for businesses and their marketing approaches.

5 Ways 2020 Has Impacted Web Design

2020 hasn’t caught many compliments over the past 11 months. And if we’re being honest, we can’t say we’re huge fans, either. But now that we feel we’ve properly vented, our web design agency feels ready enough to share some of the good that’s sprung from all the chaos.

The Benefits of Using Customer Management Software

New companies come up each day, and running a successful business can be challenging, especially. What’s more? The need for efficient services makes it critical for all enterprises to employ varied strategies. The first step would be to acquire the right tools. And an excellent example is customer management software. It enables business owners to handle multiple clients and still monitor all customer activities.

Why Every Business Needs An ADA Compliant & Accessible Website

Just as brick and mortar stores must adhere to specific ADA guidelines and regulations, so too must any brand with an online presence.
Referred to as digital accessibility, designing a website while taking into consideration individuals with visual, hearing, and physical impairments, as well as cognitively challenged people like the elderly, is not only just the right thing to do, but it’s also a legal responsibility.

Tracking The Right Social Media Metrics

Think back to the advent of social media, particularly when it became intrinsically linked to your personality and how you were portrayed by others. It’s harder than you may think.