Date: 2018-12-19  —

Samsonite Store

Samsonite, a global brand of travel luggage & accessories, partnered with Monimedia to drive their social media activity throughout Asia-Pacific through engaging content and optimized social media strategy.
Background

Our Partner: "Samsonite Store"

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability.

For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional.

Success

results we achived:

Success

results we achived:

Traffic 79 %
Awareness 88 %
Sales 96 %
Profits 60 %
Client's Testimony

Kyle Francis Gendreau, Director, CEO

"Driving regional growth in APAC on social media for a brand of high-end travel accessories."

Challenges & Solution

how we solved clients' problems and achieved their goals

Samsonite needed a 6-month strategy to strengthen their social media presence in Asia-Pacific and turned to Followeyes to provide engaging content in the form of static image posts, animated GIFs, social media videos, social media campaigns and more, as well as execute this content through a thorough social media optimization plan.

Followeyes developed a series of respective creative content and content calendars catered to each of Samsonite’s global regions and further distributed the deliverables to each of Samsonite’s regional offices for further management and posting. This allowed for consistency in Samsonite’s global social media presence. As a result, Samsonite witnessed an increase of social media followers all over the globe, an increase in engagement and a growth in traffic from social media to their online store.

Project scenes

below some of clients' gallery

Project scenes

below some of clients' gallery

Working Processes

How we did it?

Content Strategy & Planning, Content Management Video & Photo shooting, Copywriting & Translation.

Production Management, Motion Graphics, Digital Marketing Strategy & Planning, Social Media Channels Management, Media Strategy & Planning, Content Distribution & Monitoring.

Report & Analytics & Optimisation, Content Marketing Strategy & Planning, Content Creation & Production.

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