Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability.
For more than 100 years, Samsonite has leveraged its rich design heritage to create unparalleled products that fulfill the on-the-go lifestyle needs of the business professional.
Samsonite needed a 6-month strategy to strengthen their social media presence in Asia-Pacific and turned to Followeyes to provide engaging content in the form of static image posts, animated GIFs, social media videos, social media campaigns and more, as well as execute this content through a thorough social media optimization plan.
Followeyes developed a series of respective creative content and content calendars catered to each of Samsonite’s global regions and further distributed the deliverables to each of Samsonite’s regional offices for further management and posting. This allowed for consistency in Samsonite’s global social media presence. As a result, Samsonite witnessed an increase of social media followers all over the globe, an increase in engagement and a growth in traffic from social media to their online store.
Content Strategy & Planning, Content Management Video & Photo shooting, Copywriting & Translation.
Production Management, Motion Graphics, Digital Marketing Strategy & Planning, Social Media Channels Management, Media Strategy & Planning, Content Distribution & Monitoring.
Report & Analytics & Optimisation, Content Marketing Strategy & Planning, Content Creation & Production.