Inventors of the Belgian praline. Luxury chocolate maker Neuhaus created the original Belgian praline back in 1912 from its boutique in Brussels’ prestigious Galerie de la Reine. The same-store still trades today and is joined by further Neuhaus boutiques all over the world, as well as a web store.
We had the chance to join the multi-language and multi-country dynamic ads alpha test and after seeing the results for Neuhaus, we are delighted that we invested our time in this product from social media.
THEIR GOAL: Winning online sales. Neuhaus wanted to increase online sales in 11 European countries by encouraging visitors to the web store to complete a purchase.
The sweet taste of success. By reaching customers with enticing ads in their own languages, Using a campaign we aim to generate sweet results across 11 countries.
Making ads locally relevant: Neuhaus had already seen some success in using dynamic ads to reach audiences with products they had browsed or added to cart, using separate product catalogue feeds for each target country. So, when digital performance marketing agency Grava suggested that Neuhaus test out Facebook’s multi-language and country dynamic ads, it was keen to give it a try. This option allows advertisers who want to reach people in multiple countries to automatically serve ads in the right language—and with the right information—for the people viewing them.
Neuhaus and Grava set up multi-language and country dynamic ads for a retargeting campaign across 11 countries. They set up a catalog for multiple languages that would automatically create carousel ads with localized information, based on who would be viewing it. Neuhaus also ran standard dynamic ads in the same campaign, then compared the results.