Lindy’s has grown to be a national brand by packing their cups with a variety of beloved flavors, original recipes and a hint of nostalgia. Available in grocers and big-box retailers, the consumers who frequent these stores have become increasingly brand-agnostic, challenging brands that already struggle with limited consumer reach.
"Followeyes has done a tremendous job building a digital platform for Lindy's. During this past year, our digital footprint has grown on Facebook, Pinterest, and Instagram. We have built a loyal consumer base and broadened our overall brand awareness through Followeyes’s creative approach to our business."
In creating a brand strategy to help drive awareness, in-store sales, and customer loyalty, Followeyes saw that the greatest growth opportunity would come from increased engagement with Millennial moms. By leveraging the multiple interactions CPG shoppers have prior to making a purchase, we launched a multichannel experience that positioned the Lindy’s as both an accessible indulgence and a brand that understands the needs and wants of its target demographic.
A major challenge refreshing the brand’s social channels was to make the brand’s voice online just as refreshing as its 15-flavor lineup. Followeyes team sought to create rich content that could empathize with the struggles of parenthood while also inspiring parents to give themselves a well-deserved break. One aspect of this was the inclusion of 3D animation in the brand’s “6 oz. Vacation” campaign.
Curating the brand’s social experience for its target audience meant offering users a breadth of content that showcased more nontraditional uses for Italian ice. Easy-to-follow cocktail recipes and thoughtful DIY crafts were created to convey product value beyond that of a sweet treat and then shared across the brand’s social media channels to generate organic user reach.