Date: 2018-12-25  —

LINDY’S HOMEMADE

Small Batches. Big Goals. Feeling the heat of a crowded market and stiff competition for shelf space in stores, a classic Italian ice brand sought to better differentiate its product online and grow demand throughout the year. Followeyes crafted a social media strategy designed to snowball brand awareness with thoughtful customer engagement and content.
Background

Our Partner: "LINDY’S HOMEMADE"

Lindy’s has grown to be a national brand by packing their cups with a variety of beloved flavors, original recipes and a hint of nostalgia. Available in grocers and big-box retailers, the consumers who frequent these stores have become increasingly brand-agnostic, challenging brands that already struggle with limited consumer reach.

Success

results we achived:

Success

results we achived:

Traffic 77 %
Awareness 95 %
Sales 84 %
Profits 70 %
Client's Testimony

John Baist, VP Sales and Marketing.

"Followeyes has done a tremendous job building a digital platform for Lindy's. During this past year, our digital footprint has grown on Facebook, Pinterest, and Instagram. We have built a loyal consumer base and broadened our overall brand awareness through Followeyes’s creative approach to our business."

Challenges & Solution

how we solved clients' problems and achieved their goals

In creating a brand strategy to help drive awareness, in-store sales, and customer loyalty, Followeyes saw that the greatest growth opportunity would come from increased engagement with Millennial moms. By leveraging the multiple interactions CPG shoppers have prior to making a purchase, we launched a multichannel experience that positioned the Lindy’s as both an accessible indulgence and a brand that understands the needs and wants of its target demographic.

A major challenge refreshing the brand’s social channels was to make the brand’s voice online just as refreshing as its 15-flavor lineup. Followeyes team sought to create rich content that could empathize with the struggles of parenthood while also inspiring parents to give themselves a well-deserved break. One aspect of this was the inclusion of 3D animation in the brand’s “6 oz. Vacation” campaign.

Project scenes

below some of clients' gallery

Project scenes

below some of clients' gallery

Working Processes

How we did it?

Curating the brand’s social experience for its target audience meant offering users a breadth of content that showcased more nontraditional uses for Italian ice. Easy-to-follow cocktail recipes and thoughtful DIY crafts were created to convey product value beyond that of a sweet treat and then shared across the brand’s social media channels to generate organic user reach.