Date: 2017-12-05  —

Intercontinental Hotel Group

A luxury landmark set in the heart of a historical precinct, InterContinental® Singapore is the flagship hotel of InterContinental Hotels Group (IHG®) in Singapore, winner of the prestigious DestinAsian Readers’ Choice Awards 2017 and one of the top hotels in Singapore recognised by Condé Nast Traveler’s discerning Readers’ Choice Awards 2017. Deeply rooted in the arts and cultural districts of Bugis and Bras Basah, the hotel is well-positioned in proximity to established historical enclaves including Arab Street and Kampong Glam.
Background

Our Partner: "Intercontinental Hotel Group"

Intercontinental Hotel Group, an international hotel brand, partnered with Monimedia to design, create and develop an elevated online experience for their Singapore market to ultimately increase room bookings and customer engagement.

Success

results we achived:

Success

results we achived:

Traffic 81 %
Awareness 66 %
Sales 55 %
Profits 77 %
Client's Testimony

Development Manager, SEAK

"Followeyes is result proven company that helped us Deliver an elevated online booking experience for our global brand-premium hotels."

Challenges & Solution

how we solved clients' problems and achieved their goals

With room bookings as its main ROI, Intercontinental Singapore needed an appealing hotel website that fully encompassed the brand and attracted customers to book their stay at Intercontinental Singapore. Furthermore, Intercontinental Singapore wanted to simplify the guest online booking process to only a few clicks.

Followeyes used the Drupal framework to develop the hotel website. Inbound traffic was improved with powerful core SEO capabilities, which highly contributed to increasing room bookings. Furthermore, the booking process was simplified for more efficient customer experience. Ultimately, Followeyes was able to increase conversions, as well as improve the brand’s organizational and marketing capabilities.

Project scenes

below some of clients' gallery

Project scenes

below some of clients' gallery

Working Processes

How we did it?

Report & Analytics & Optimisation, Search Engine Optimisation & Audit, Social Media Marketing Strategy & Planning.

Creative Campaign & Execution, Media Buying Management, Customer Journey Design, Customer Persona Design, Customer Research & Analysis

Digital Experience Strategy, Mobile Experience Strategy.

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