Intercontinental Hotel Group, an international hotel brand, partnered with Followeyesto design, create and develop an elevated online experience for their Singapore market to ultimately increase room bookings and customer engagement.
With room bookings as its main ROI, Intercontinental Singapore needed an appealing hotel website that fully encompassed the brand and attracted customers to book their stay at Intercontinental Singapore. Furthermore, Intercontinental Singapore wanted to simplify the guest online booking process to only a few clicks.
Followeyes used the Own-framework to develop the hotel website. Inbound traffic was improved with powerful core SEO capabilities, which highly contributed to increasing room bookings. Furthermore, the booking process was simplified for a more efficient customer experience. Ultimately, Followeyes was able to increase conversions, as well as improve the brand’s organizational and marketing capabilities.
Report & Analytics & Optimisation, Search Engine Optimisation & Audit, Social Media Marketing Strategy & Planning.
Creative Campaign & Execution, Media Buying Management, Customer Journey Design, Customer Persona Design, Customer Research & Analysis
Digital Experience Strategy, Mobile Experience Strategy.