Date: 2019-04-23  —

Calvin Klein Retail

Calvin Klein Inc. is an American fashion house established in 1968. It specializes in leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches and ready-to-wear. The company has a substantial market share in retail and commercial lines as well as haute couture garments.
Background

Our Partner: "Calvin Klein Retail"

CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.

Success

results we achived:

Success

results we achived:

Traffic 65 %
Awareness 50 %
Sales 90 %
Profits 71 %
Client's Testimony

Steven B. Shiffman, CEO

By elevating the customer shopping experience, Calvin Klein aimed to increase sales, improve customer engagement and strengthen its position as a leading fashion retail brand."

Challenges & Solution

how we solved clients' problems and achieved their goals

Calvin Klein selected Followeyes to develop a vision for the Store of the Future and implement this vision through a series of digital and innovative luxury shopping experiences throughout their Asia-wide store rollout. Calvin Klein sought to transform the way its customers shopped online and in-store by leveraging technology to provide a more personalized and consistent shopping experience across multiple channels. By elevating the customer shopping experience, Calvin Klein aimed to increase sales, improve customer engagement and strengthen its position as a leading fashion retail brand.

Followeyes improved Calvin Klein’s overall retail experience in Asia from an operational, marketing and customer experience standpoint. We developed a unified commerce platform to consolidate platforms, inventory, warehouses and more. Furthermore, Followeyes heightened the customer’s experience with Calvin Klein across multiple channels, allowing customers to seamlessly shop and interact with the brand, both offline and online.

Project scenes

below some of clients' gallery

Project scenes

below some of clients' gallery

Working Processes

How we did it?

Digital Transformation Consulting, Strategy & Customer Experience Strategy, Research-Insights, Innovation Strategy.
Commerce UI-UX Design, Digital Commerce Strategy & Managed Hosting, Omnichannel Strategy, Platform-Data Migration, Customisation, Development.
Project Planning-Specifications, Technical Support-Maintenance, Third-Party System Integration, Customer Journey Design, Persona Design, Research-Analysis, Graphical Interface Design, Interactive Design, Responsive Design, Usability Design, Visual Design.
Digital Experience Strategy, Interactive Applications-Systems, Mobile Progressive Web App & Mobile Experience Strategy. Production Management, Content Localisation & Report-Analytics.